Location: Nosara, Costa Rica / Hybrid (local strongly preferred)

Reports To: Head of Marketing

More Than Marketing. Building a Category-Defining Brand.

Shift Living is a regenerative real estate development company on a mission to redefine how communities are conceived, built, and experienced. We believe the built environment should not simply minimize harm, it should actively regenerate people, communities, and the natural world.

Our flagship project, Shift Esperanza, is a 108-acre master-planned regenerative community in Nosara, Costa Rica: one of the world's premier destinations for wellness, nature, and conscious living. The community will ultimately comprise 285 residences, a vibrant commercial village, hospitality offerings, wellness amenities, and thoughtfully designed public spaces that foster connection, health, and belonging.

Unlike traditional developers that compete primarily on location or product, Shift Living is creating an entirely new category of real estate. Our long-term vision is to develop regenerative communities around the world that deliver exceptional environmental, social, and financial outcomes.

Shift Living is founded by Blesso Properties, an award-winning real estate and hospitality firm founded by Matthew Blesso in 1998. Over three decades, Blesso has developed internationally recognized projects across New York, Panama, and Costa Rica that have received numerous design awards, set pricing records, and earned widespread industry recognition.

Today, Shift Esperanza is fully entitled, fully capitalized, under construction, and already generating strong home sales. We are now assembling the leadership team that will help build not only this project, but the visionary company that will scale the concept globally.

Position Summary

The Marketing Coordinator is responsible for coordinating and executing Shift Esperanza's day-to-day marketing initiatives across digital marketing, brand management, sales enablement, content creation, CRM, website support, and cross-functional project coordination.

This role ensures that marketing initiatives are executed efficiently, consistently, and in alignment with the company's strategic objectives. The Marketing Coordinator also serves as a key liaison between internal teams, external agencies, designers, developers, photographers, videographers, and the sales team.

Key Responsibilities

•Coordinate marketing campaigns and timelines, aligning initiatives with company objectives, brand standards, and sales priorities.

•Manage media buying in Meta Ads Manager and support the production of assets that strengthen the brand and buyer journey.

•Support CRM operations (preferably Go High Level), including pipeline management, email marketing, automation workflows, and reporting.

•Provide website support, including routine maintenance, minor updates, and coordination of improvement requests.

•Develop and maintain sales enablement materials, including brochures, presentations, and pricing documents, and translate sales-marketing discussions into action.

•Maintain brand consistency across all marketing materials and manage vendor relationships.

•Coordinate the design, production, and quality assurance of print and digital marketing assets, including paid and social media.

•Own content marketing efforts, including blogs, newsletters, and basic copywriting support.

•Serve as the primary point of contact for marketing vendors and agencies, overseeing timelines and deliverables.

•Prepare performance reports and marketing dashboards, and assist in identifying optimization opportunities.

•Coordinate cross-functionally with Sales, Development, Architecture, Design, and Construction teams.

•Manage marketing documentation, budgets, and administrative support for special initiatives.

Who We're Looking For

•Previous experience in a marketing coordination, digital marketing, communications, or similar role.

•Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred (not a requirement but preferable).

•Experience working with CRM platforms, preferably Go High Level.

•Familiarity with marketing automation workflows and Zapier.

•Working knowledge of Meta Ads Manager and Google Ads.

•Experience creating print and digital marketing assets.

•Basic knowledge of website design and AI-assisted website development tools.

•Experience creating social media assets, including reels and long-form content.

•Basic copywriting and content planning skills.

•Strong organizational and project coordination abilities.

•Excellent attention to detail and commitment to quality.

•Ability to coordinate multiple projects, stakeholders, vendors, and deadlines simultaneously.

•Strong written and verbal communication skills.

•Fluency in English required. Spanish proficiency is preferred.

•Photography and videography experience are considered an advantage.

You Likely Bring

•Marketing campaign coordination

•CRM and pipeline management

•Marketing automation workflows

•Email marketing

•Social media asset creation

•Paid media asset creation

•Print and digital collateral production

•Vendor and agency coordination

•Brand quality assurance

•Website support

•Content planning and copywriting

•Performance reporting and dashboard management

•Cross-functional project coordination

•Strong organization and attention to detail

How to Apply

Send your resume and a short video (maximum 4 minutes) to talent@shiftliving.com answering the following questions:

•What excites you most about this opportunity?

•What are your greatest strengths, and what makes you stand out from other candidates?

•Where do you see yourself in five years?

•Tell us about a marketing campaign, project, or initiative you're particularly proud of. What was your role, and what made it successful?

•Describe a time when you introduced a creative idea, improved a marketing process, or found a more efficient way of working.

Why Shift Living?

We believe the future of real estate isn't simply greener buildings.

It's healthier people. Stronger communities. More meaningful human connection.

And developments that regenerate the places they inhabit rather than merely occupy them.

If you're looking for another marketing position, this probably isn't the right opportunity.

If you're excited by the idea of helping build a category-defining brand, collaborating across creative disciplines, and contributing to one of the world's most ambitious regenerative communities, we'd love to meet you.