Location: Nosara, Costa Rica

Reports To: Head of Marketing

More Than Marketing. Building a Category-Defining Brand.

Shift Living is a regenerative real estate development company on a mission to redefine how communities are conceived, built, and experienced. We believe the built environment should not simply minimize harm, it should actively regenerate people, communities, and the natural world.

Our flagship project, Shift Esperanza, is a 108-acre master-planned regenerative community in Nosara, Costa Rica: one of the world's premier destinations for wellness, nature, and conscious living. The community will ultimately comprise 285 residences, a vibrant commercial village, hospitality offerings, wellness amenities, and thoughtfully designed public spaces that foster connection, health, and belonging.

Unlike traditional developers that compete primarily on location or product, Shift Living is creating an entirely new category of real estate. Our long-term vision is to develop regenerative communities around the world that deliver exceptional environmental, social, and financial outcomes.

Shift Living is founded by Blesso Properties, an award-winning real estate and hospitality firm founded by Matthew Blesso in 1998. Over three decades, Blesso has developed internationally recognized projects across New York, Panama, and Costa Rica that have received numerous design awards, set pricing records, and earned widespread industry recognition.

Today, Shift Esperanza is fully entitled, fully capitalized, under construction, and already generating strong home sales. We are now assembling the leadership team that will help build not only this project, but the visionary company that will scale the concept globally.

Position Summary

The Marketing Coordinator is responsible for coordinating and executing Shift Esperanza's day-to-day marketing initiatives across digital marketing, brand management, sales enablement, content creation, CRM, website support, and cross-functional project coordination.

This role ensures that marketing initiatives are executed efficiently, consistently, and in alignment with the company's strategic objectives. The Marketing Coordinator also serves as a key liaison between internal teams, external agencies, designers, developers, photographers, videographers, and the sales team.

Key Responsibilities

Marketing Strategy & Campaign Coordination

•Coordinate campaign timelines and deliverables, including with external partners.

•Coordinate the delivery of marketing campaigns across multiple channels.

•Assist in aligning marketing initiatives with company objectives, brand standards, and sales priorities.

•Assist in planning campaign calendars, launches, and promotional initiatives.

Media Buying

•Navigate Meta Ads Manager to troubleshoot issues and make quick updates.

•Support the production of marketing assets that strengthen the brand and support the buyer journey.

CRM

•Work within CRM platforms, preferably Go High Level.

•Understand pipeline management and automation workflows.

•Navigate and support email marketing campaigns.

•Troubleshoot automation and workflow issues, including Zapier integrations.

•Understand lead nurturing sequences and customer journeys.

•Generate reports on email performance, pipeline activity, and lead engagement, and assist with optimization based on available analytics.

•Collaborate with the sales team on pipeline management, AI agent workflows, and automation requests.

•Support AI agent maintenance and troubleshooting.

Website Support

•Understand basic website design concepts.

•Experience with Lovable or other AI-assisted website development tools is preferred.

•Perform general website checks and routine maintenance.

•Make minor to moderate website changes.

•Coordinate website improvement requests submitted by the Shift team.

Sales Enablement

•Develop and maintain sales collateral, including brochures, presentations, one-pagers, pricing documents, and digital resources, under the direction of the Marketing Manager.

•Coordinate and execute updates to product information, pricing, and marketing materials.

•Attend meetings between the marketing and sales departments and translate key discussions and notes into actionable marketing initiatives.

Maintain Brand Standards

•Monitor and ensure consistency across all brand communications and marketing materials.

•Create and maintain relationships with vendors.

•Vet vendors and ensure that material quality aligns with the company's brand values.

Design Asset Creation, Coordination & Distribution

•Coordinate the production of print and digital marketing assets.

•Ensure assets are print-ready and coordinate with vendors to receive final materials.

•Own the quality assurance process for marketing assets.

•Design paid media assets.

•Design social media assets, including reels, long-form content, and materials supporting the basic social media strategy.

•Photography, videography, and camera operation experience are considered an advantage.

•Design brochures, flyers, signage, and related marketing materials.

•Manage branded merchandise, maintain quality standards, and oversee associated vendor relationships.

Content Marketing

•Own the production of blogs assets and newsletters according to Shift's marketing strategy.

•Work closely with photographers, videographers, designers, copywriters, and external agencies to execute content projects.

•Understand Shift's basic buyer transformation journey and help ensure that marketing initiatives include relevant touchpoints throughout that journey.

•Assist with content planning aligned with marketing objectives.

•Provide basic copywriting support.

Vendor & Agency Coordination

•Serve as the primary point of contact for marketing vendors and creative partners.

•Coordinate timelines, deliverables, approvals, and project execution with agencies, freelancers, and production teams.

•Review deliverables to ensure quality and brand consistency.

Analytics & Reporting

•Prepare performance reports, maintain marketing dashboards, and oversee their delivery to leadership.

•Assist in analyzing campaign results and identifying optimization opportunities.

Cross-Functional Coordination

•Collaborate closely with the Sales, Development, Architecture, Design, Construction, and Leadership teams.

•Coordinate marketing requests across departments.

•Ensure projects remain on schedule and stakeholders remain informed.

Administrative & Operational Support

•Manage marketing documentation and organize digital assets.

•Coordinate marketing budgets, invoices, and vendor communications when required.

•Support special marketing initiatives and company events.

Who We're Looking For

•Previous experience in a marketing coordination, digital marketing, communications, or similar role.

•Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred (not a requirement but preferable).

•Experience working with CRM platforms, preferably Go High Level.

•Familiarity with marketing automation workflows and Zapier.

•Working knowledge of Meta Ads Manager and Google Ads.

•Experience creating print and digital marketing assets.

•Basic knowledge of website design and AI-assisted website development tools.

•Experience creating social media assets, including reels and long-form content.

•Basic copywriting and content planning skills.

•Strong organizational and project coordination abilities.

•Excellent attention to detail and commitment to quality.

•Ability to coordinate multiple projects, stakeholders, vendors, and deadlines simultaneously.

•Strong written and verbal communication skills.

•Fluency in English required. Spanish proficiency is preferred.

•Photography and videography experience are considered an advantage.

You Likely Bring

•Marketing campaign coordination

•CRM and pipeline management

•Marketing automation workflows

•Email marketing

•Social media asset creation

•Paid media asset creation

•Print and digital collateral production

•Vendor and agency coordination

•Brand quality assurance

•Website support

•Content planning and copywriting

•Performance reporting and dashboard management

•Cross-functional project coordination

•Strong organization and attention to detail

How to Apply

Send your resume and a short video (maximum 4 minutes) to talent@shiftliving.com answering the following questions:

•What excites you most about this opportunity?

•What are your greatest strengths, and what makes you stand out from other candidates?

•Where do you see yourself in five years?

•Tell us about a marketing campaign, project, or initiative you're particularly proud of. What was your role, and what made it successful?

•Describe a time when you introduced a creative idea, improved a marketing process, or found a more efficient way of working.

Why Shift Living?

We believe the future of real estate isn't simply greener buildings.

It's healthier people.

Stronger communities.

More meaningful human connection.

And developments that regenerate the places they inhabit rather than merely occupy them.

If you're looking for another marketing position, this probably isn't the right opportunity.

If you're excited by the idea of helping build a category-defining brand, collaborating across creative disciplines, and contributing to one of the world's most ambitious regenerative