Job Description: Marketing Manager

Job Tittle: Shift Living Marketing Manager

Location: Nosara, Costa Rica or Remote

Shift Esperanza is a pioneering regenerative real estate community located in Nosara, Costa Rica. Set across 108 acres in one of Central America’s most sought-after destinations for conscious living, the project blends sustainability, wellness, and community in a thoughtfully designed, multi-phase development. Our vision is to create beautiful, future-like living environments that actively regenerate the land while fostering deep human connection. Built on principles of permaculture, wellness, and carbon negative design, Shift Esperanza represents a new paradigm for real estate, one where development becomes a positive force for people, place, and planet.

About Shift Living and Blesso Properties

Shift Esperanza is the inaugural project of Shift Living, a platform founded to become the world’s first recognizable global brand for conscious real estate development. Shift Living was conceived by Blesso Properties, founded in New York in 1998 by Matthew Blesso and now based in Costa Rica. Over the past two decades, Blesso Properties has delivered creative, award winning projects across New York, Panama, and Costa Rica, generating returns well above industry norms and earning international recognition for design excellence and innovation.

Blesso Properties spent thirteen years developing the Shift Living concept and six years planning and permitting Shift Esperanza, which is now entering its vertical development phase.

About the Role

Shift Esperanza has assembled a high performing core team overseeing development, sales, marketing, and finance. With strong traction, robust marketing collateral, and the support of a top-tier global marketing strategy firm, we are now ready to bring in a seasoned Marketing Manager to lead the next stage of growth. This role is central to advancing Shift Esperanza while shaping and scaling the broader Shift Living brand into future markets.

This is not a traditional marketing role. It is an opportunity to build a category-defining brand from the ground up. We are looking for someone who has outgrown transactional marketing and wants to create something culturally significant, someone who believes real estate can be a force for positive impact and is deeply motivated by how people live, not just what they buy.

Supported by an internal team and external partners, this role focuses on leadership, orchestration, and execution, building the systems, storytelling, and strategy that will position Shift as a global brand.

Key Responsibilities

● Lead all marketing efforts for Shift Esperanza and scale the marketing function as Shift Living expands into additional projects.

● Collaborate with the marketing strategist to finalize the marketing plan, growth strategy, and global brand positioning, then fully own execution.

● Manage and grow an internal marketing team along with external consultants and agency partners.

● Develop SOPs, reporting systems, and scalable marketing infrastructure.

● Oversee quality control across all brand collateral, messaging, and communications.

● Work closely with the Sales team to ensure seamless marketing automation and pipeline execution, and with the Development team on product, technical considerations, and timelines.

● Manage marketing budgets, forecasts, and performance reporting.

● Oversee the creation of best in class content that elevates the project and company to the level of attention and presence it deserves.

● Lead global PR strategy and media presence.

● Architect and oversee paid media strategy.

● Drive marketing and sales automation (CRM, email, SMS, WhatsApp, segmentation)

● Integrate AI into marketing systems and workflows.

● Create investor communications and presentation decks.

Strategic Focus of the Role

This role requires a leader who understands that marketing Shift is not about promotion, it is about alignment.

Our buyers are high-net-worth, discerning, values-driven individuals making long-term investment decisions around place, purpose, and legacy.

The Marketing Manager must understand:

● High-ticket sales funnels and long sales cycles.

● Buyer psychology and emotional resonance.

● Story-led conversion strategies.

● Funnel-based marketing and qualification.

This is about recognition, not reach. Alignment, not noise. Beyond technical expertise, we are looking for a leader who brings:

● A clear and authentic ability to articulate why they are deeply passionate about this role.

● Strong intellectual curiosity and the capacity to connect Shift’s vision to some of the world’s biggest challenges.

● A proven track record of building and developing brands from the ground up.

● Experience leading and growing high-performing marketing teams.

● An entrepreneurial mindset with innovative problem-solving capabilities.

● A deep understanding of AI and its application within modern marketing systems.

Role Requirements

● 7+ years of marketing leadership experience (real estate and/or social-impact exposure preferred).

● 5+ years managing and growing marketing teams (internal + external).

● Proven ability to build and develop brands from the ground up.

● Strong track record driving revenue, pipeline growth, and brand positioning.

● Experience leading creative teams and agency partners.

● Expertise in paid media, SEO, CRM systems, automation, and analytics.

● Deep understanding and application of AI in marketing.

● Exceptionally organized with strong attention to detail.

● High emotional intelligence and alignment with Shift’s values.

● Entrepreneurial and innovative mindset.

● Strong sense of taste and design (architecture/interiors).

● Fluency in English and Spanish.

Benefits

● Annual Salary Range: $48,000 - $72,000.

● Yearly bonus, based on performance and KPI’s.

● Paid Aguinaldo by the end of the calendar year.

● Three paid Holiday days in the country of origin on top of New Year’s Day (Jan 1st) and Christmas Day (Dec 25th)

● Paid Vacation time after 3 months of employment.

● Stipend of $50/month for health insurance after 1 year.

● Three days of paid sick leave annually.

● Remote work - paid travel to Nosara, Costa Rica, when needed.

How to Apply

Send your resume, marketing portfolio (if you have one) and a short video (maximum 3 minutes) to Grecia Yepez Ortiz at grecia@blessoproperties.com.

In your video, please address the following questions:

1. Why are you interested in this position?

2. What do you know about our target audience and why do you think you would be able to effectively market to them?

3. Why are you a great fit for this role?

4. Have you successfully built one or more brands from the ground up?

5. Do you have experience managing and growing a marketing team?

6. What is your ideal work environment?

Important Note: Important: To apply, please email your video, marketing portfolio (if available), and resume to grecia@blessoproperties.com. Only applications sent by email will be reviewed. Applications missing the video won't be considered.